13+ Best Website Landing Page Builders to Get More Leads.

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It is important to realize that Choosing the best Website Landing Page Builders is crucial for your business. From building your online presence to collecting qualified leads, the best landing Page Builders can help you achieve your goals. In this guide, I’ve ranked and reviewed 13+ of the best landing page builders, along with my top 5 picks, so you can choose the best one for you.

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Swipe Pages

Swipe Pages offers a range of landing page templates that you can drag and drop your way to creating a finished product

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LeadPages is great for creating unlimited mobile-friendly landing pages at a fraction of the cost of other solutions.

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Unbounce is great for dynamic keyword insertion so your landing pages match your ads every time.

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Besides creating landing pages, you can use Ucraft to make them look good too. You can use their logo maker to get started.

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Want a solution that’s easy to get started with? Instapage can help you get up and running without a huge learning curve.

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Landing pages entice your visitors to take action, capture new leads, build your online following and generate sales.

The best landing page builders also give you advanced features like a custom domain name, heatmaps to track engagement, integration with webinar software, and tools to generate leads at scale.

Nevertheless, undersized companies and even enterprise brands still stumble with them.

Only 22% of companies are happy with their conversion rates, only 16% of landing pages are free of cluttered navigation, and creating landing pages is one of the top five challenges B2B marketers face.

Choosing the best landing page builder is important.

This list likens, ranks, and reviews the 13 most useful landing page builders based on landing page elements, ease of use, third-party integrations, automation tools, creation, pricing, and more.

You can also check out our full guide on ClickFunnels vs LeadPages vs Unbounce vs InstaPages for an in-depth comparison of these four tools.

And last but not least you can check out my ClickFunnel Alternatives Guide if you are looking for alternatives like ClickFunnel.

 Let’s begin.

Disclaimer: This article contains affiliate links for which I receive a small commission at no cost to you However, these are the only ones I fully recommend when it comes to creating the best landing pages. You can read my entire affiliate revelation in my privacy policy.

What is West Landing Page Builder?

 Here are my top picks for the best landing page builders to try this year

1. Swipe Page – one of the best Landing Page Builders

Best for creating fast, efficient, and responsive landing pages

Swipe Pages offers a very user-friendly drag and drop interface as well as a wide range of landing page templates to choose from.

Because mobile responsiveness and page speed are essential with any landing page you create, Swipe Pages focuses on ensuring your users have the best experience on any type of device.

This reduces the bounce rate of your website and also improves your conversions. Plus, unique story-like mobile landing pages allow you to tell your story in a full browser environment.

With the ability to publish landing pages on your own domain while hosting these pages on their servers, Swipe Pages is a great choice for those who want more control over their pages without having to learn about code optimization, image compression, or SSL hosting.

AMP-enabled, ultra-fast load times that reduce bounce rates and boost leads. This is a landing page builder that truly comprehends how to take care of an enterprise.

Ideal for both marketers and agencies, Swipe Pages is the kind of landing page builder that doesn’t cut corners on features or make you jump through hoops to get started.

Key Features:

  • Smart Pages and AMP Pages so your pages load faster on any device.
  • A/B testing and analytics permit you to follow how your pages are serving and create changes consequently.
  • Payment forms, including support for Stripe and PayPal, make it one of the best landing page builders on the market for e-commerce.
  • Diligent keyword insertion offers you the capability to transform what text appears on your pages by turning on which keywords you’re targeting.
  • 70+ modern templates to quickly pick and choose what you need and start building your pages.
  • Sub-accounts and teams for client management give you the possibility to easily collaborate on projects.
  • Popups, countdowns, forms, and 25+ modules make interactivity on your page a breeze.
  • Zapier integrations and webhooks allow integration and sending of notifications by third parties.
  • Direct integration with Hubspot, Mailchimp, Active Campaign, Zoho, etc., provides a one-click solution to get started with your marketing automation tool of choice.
  • Hosting, CDN, and SSL provided by Swipe Pages ensure that your pages load securely and quickly. 


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Swipe Pages comes with a 14-day free trial so you can try it before you buy. No credit card is required for trial. After that, they have both monthly and yearly pricing available. The annual price is as follows:

Startup: $29 per month

 Marketer: $59 per month

 Organization: $119 per month

Start with the swipe page.

Read More: 17+ Top e-commerce platforms 2022 (Ranked and Reviewed)

2. Leadpagesone of the best Landing Page Builders

Cheaper alternative with a great form builder.

If cost is your main concern, then Leadpages is a good option for you. However, don’t let the cheap price plans fool you – it doesn’t cut corners when it comes to features either.

Leadpages offers many features, including dynamic text replacement, CRM, and email integration. Some of the best include over 160-page templates and unlimited mobile-friendly page builders.

They don’t fall short when it comes to page design. Their page editor is more difficult to use and their finished pages don’t look quite as good as Instapage or Unbounce.

Key Features:

  • A/B testing
  • Integration with WordPress
  • Mobile-responsive templates
  • Pages coming soon
  • Social media integration
  • Recommendations plugins for form invention and page creation

Launch Package:

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The standard plan comes in at $25 per month; The Pro plan costs $48 per month, and the Advanced plan costs $199 per month.

They also offer a 14-day free trial. All plans come with unlimited landing pages, high page load speed, Facebook ad builder, unlimited pop-ups, SEO functionality, and mobile responsive landing pages.

Get started with a 14-day free trial of Leadpages.

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Keep reading: Affiliate Marketing Jobs Online From Home For Beginners.

3. Unbounce – one of the best Landing Page Builders

The best landing page builder.

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Unbounce is one of the best landing page builders on the market today. Used by more than 1,500 brands worldwide, it helps you create optimized landing pages to convert more leads and sales.

It offers impressive features to quickly create, publish, and test your own landing rage, roar, and sticky bars — no companion skills required.

Key features include a drag-and-drop editor, use of over 125 pre-existing mobile-responsive templates, and dynamic keyword insertion for search engine marketing (SEM) campaigns.

Dynamic Keyword Insertion is a great feature that allows you to replace keywords on your landing page and replace them according to user search queries.

Unbounce merges with leading marketing apps like Zapier, HubSpot, Salesforce, Marketo, Campaign Monitor, MailChimp, WordPress, and more promising.

Dynamic keyword insertion is a great feature that allows you to replace keywords on your landing page and replace them according to the user’s search query.

Unbounce integrates with top marketing apps like Zapier, HubSpot, Salesforce, Marketo, Campaign Monitor, MailChimp, WordPress, and more

It also offers a free trial so you can test the product before purchasing the paid version

Key Features:

  • Comfortable to operate drag and drop functionality
  • Over 125 AI-powered and mobile receive tamerlets
  • Dynamic keyword insertion
  • Automatic encryption
  • sticky bar
  • Tools for lead generation
  • Client management and multi-user management
  • Custom domains

Launch Package:

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If you are just starting out, I recommend you to choose their essential plan which probably covers everything you need.

You can start with their 14-day free trial.

Don’t forget to use my special discount and get 20% off your first three months with Unbounce.

4. Eucraftone of the best Landing Page Builders

Best built-in website builder.

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UCraft is another user-friendly landing page builder that comes with a plethora of impressive features, such as a drag and drop editor, logo maker, and other designing tools.

A downside is that the lowest-level subscription plans offer limited features and functionality. Apart from that, the pre-existing templates provided by Ucraft are attractive and fully mobile-responsive.

Ecommerce and blogging tools are also quite easy to use and offer lots of customization options. You also get a free domain name with all annual plans.

Further, craft allows integration with complex, such as Google Analytics, Zendesk Chat, Intercom, etc.

Key Features:

  • Drag and drop editor
  • 24/7 live chat support
  • Theme: This gives you the right to present your website to your fellow organization members and interpret them
  • ЅЕО Arr: Gives you toys, such as adding a rage title, іmаgе, and dеsсrіrtіоn.
  • Rays Array: This allows you to add, remove and rearrange the rays of your website
  • Designer Tool: A free add-on that allows you to customize templates to your liking, in terms of layout, navigation, and more.

Price Package:

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The first package delivers free landing pages and comes with fundamental components. Next, Ucraft offers three paid packages Pro Website Package at $10 per month, Pro Shop at $21 per month, and the BigCommerce plan comes in at $39 per month.

You also acquire a 14-day free trial — no credit card is needed


  • It’s more of a website builder than a landing page builder
  • Can be more sophisticated

Get started with Ucraft today.

5. Instapageone of the best Landing Page Builders

The easiest landing page builder.

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From entrepreneurs to large corporations, Instapage is the perfect landing page software for everyone who wants to create stunning landing pages. With its 200+ mobile-responsive templates, you don’t need to code HTML, CSS, or hire a developer to design your landing page.

It offers a simple drag-and-drop editor to make it easy to add elements to your landing pages. You only need a few minutes to complete the setup process and get started with this tool.

Their Enterprise account offers integrations with WordPress, MailChimp, Salesforce, HubSpot, and more.

Key Features:

  • Flexible and easy-to-use editor
  • Customizable template
  • Confirmation messages to customers
  • Internal widgets
  • Font customization – 5,000 web fonts available
  • Віgstосk Іmаgе Lіbrаrу
  • Dynamic keyword insertion
  • Custom Landing Page Forms
  • Powerful transformation analysis
  • Unlimited A/B testing

Price Package:

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The basic plan costs $99 per month and offers standard features like post-click experience creation, responsive pages for all devices, an analytics suite, and a robust integration ecosystem.

The Enterprise package is quote-based and includes more advanced features, such as Personalization Experience Manager, enterprise-level security features, and more.

You also get a 14-day free trial that lets you access all the features of the basic plan

Get started with InstaPage today.

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6. HubSpot – one of the best Landing Page Builders

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НubЅроt is one of the most reputable names in the world of SaaS and B2B marketing, and rightfully so

They present a variety of marketing assistance, from a CRM tool to a deals tool and a landing page tool; HubSpot is a one-stop shop.

HubSpot lives up to its reputation for providing feature-rich, easy-to-use, and fairly powerful landing page creation tools. The software suits every requirement and is sufficient for single users, large teams, and organizations.

HubSpot is a freemium software that includes all the free tools you need to run a basic marketing campaign For free, you get a landing page builder, a form builder, email marketing, an ad management tool, and a CRM If you’re running a small business on a tight budget, these tools will definitely help you get results without breaking the bank.

If you’re a beginner, get a complete walk-through process and access to hundreds of pre-existing mobile-friendly templates. However, for more advanced users, this famous landing page tool offers a variety of tools and technologies such as advanced analytics tools, testing software, etc.

Key Features:

  • Suggest list splitting
  • Pages are fully responsive on all devices
  • Presents personalized landing page content for unique guests
  • Features solid A/B testing
  • Permits you to make professional-looking landing pages in minutes
  • Captures and converts leads employing live chat, pop-up forms, conversational bots, etc

Price Package:

HubSpot’s free plan comes with free landing pages, thirteen industry templates, and many other handy business tools, including basic analytics. Then, you have three payment levels: Inter, Professional, and Enterprise.

I’m among the most advanced marketing tools on the market, all for entry-level versions.

The first plan starts at $50 per month for 1,000 contacts

The professional plan costs $800 per month (billed annually).

Еntеrрrіsе plаn costs $2,400 per month (billed annually).


  • Professional and Enterprise plans are expensive
  • AMP does not offer mobile pages
  • More suitable for large clients

Get started with the free HubSpot landing page.


7. Landingi one of the best Landing Page Builders

A flexible platform that requires no coding.

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Landingi is an end-to-end landing page solution for small businesses. It’s used by more than 4,000 companies, including giants like PayPal and Sony Music, further proving its credibility.

To create your custom landing pages with Landingi, you don’t need any IT or coding skills.

Landingi is an end-to-end landing page solution for small businesses. It’s used by more than 4,000 companies, including giants like PayPal and Sony Music, further proving its credibility.

To create your custom landing pages with Landingi, you don’t need any IT or coding skills.

This automated landing page builder makes it very easy to create, publish and optimize your landing pages.

It also offers some solid features, such as a drag and drops editor, over 100 mobile-responsive templates to increase conversions, marketing support, and more.

Overall, Landingi is similar to InstaPages, but you need a higher-level plan to match its offerings.

Key Features:

  • A/Bowl Orlit Testing
  • Simple drag and drop editor
  • Built-in web analytics tools
  • Track your visitors, conversion rate
  • Organic rank optimization
  • Раіd quality artimizati
  • Integration with tools like HubSpot, MailChimp, and more

Launch Package:

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The Starter Core plan costs $29 per month, the Create plan costs $45 per month, Automate costs $59 per month, and the Suite plan costs $209 per month.

All plans come with a 14-day free trial; No credit card is required. Each plan includes features like unlimited landing pages, technical support, AWS cloud hosting, landing page builder, and more.

Get started with Landingi and get a 14-day free trial.

keep reading: 23+ best SEO tools 2022 (Honest Reviews and Free Options)

8. Wishpondone of the best Landing Page Builders

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WishPond DashboarWishPond is a fast-growing name in the SaaS and marketing space, named one of the Top 14 HubSpot Competitors of 2019, and a High Performer in G2’s Marketing Automation Software Grid Report.

WishPond’s interface is intuitive and optimized for conversion. You just need to use one of their templates and type the information you want to collect through the landing page forms.

The tool is good for both newbies and more advanced users. WishPond’s landing page builder can be as easy as spending a few minutes with their drag-and-drop builder.

On the other hand, if you want more flexibility, their advanced tools allow you to customize your page elements by coding HTML and CSS.

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Additionally, Wishpond’s team is available to help and assist with running marketing campaigns or contests should you need backup or expertise.

Key Features

  • Easy integration with other major marketing platforms.
  • It offers powerful additional marketing automation tools to enhance marketing efforts.
  • Templates are responsive across all devices.
  • Land page template gallery to serve different industries, and purposes.
  • It allows you to create good-looking landing pages in minutes.
  • It allows easy add-ons with pop-ups and admin guides, even for non-developers
  • Extensive resources, including knowledge aids, and a library of webinars, ebooks, and portals related to marketing and platforms.
  • Live chat support is available.
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Pricing Package:

Wishpond has three pricing plans, which you can choose to subscribe to monthly or annually. The main difference between each is the number of leads each has, as well as access to some advanced features like API access. Starting out plan is $49/month, caps 1500 leads.

All you need plan is $99/month, caps 2500 leads. Rapid Growth Tier-1 plan is $199/month, with 10,000 lead caps.

The annual plan does not include a 14-day free trial to see if WishPond is right for you.

Get started with a 14-day free trial of WishPond today.

9. Get responsesone of the best Landing Page Builders

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GetResponse is an all-in-one platform that lets you build landing pages and supports your email marketing and marketing automation efforts.

To get started with its landing page builder, you only need to follow four simple steps, including:

  • Select a template
  • Customize your landing page
  • Publish your landing page in one click
  • Once published, test your page and optimize it
  • Yes, it’s that simple. Another great thing is that you get multiple tools at a single price point. However, landing page builders aren’t the primary tool, which can have downsides.

Key Features

  • Built-in, easy-to-use editor
  • It places sticky sign-up forms from the bottom to the top of your landing page to convert your leads
  • Fully mobile-responsive landing page template with over 5,000 Shutterstock images
  • Great customer service
  • State-of-the-art inventory automation
  • Powerful analysis and testing
  • Countdown timer to prompt your leads to take action
Pricing Package:
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Basic pricing plans start at $15 per month and range up to $1,199/month for Enterprise plans. GetResponse also offers a 30-day free trial.

  • Lack of insight into heavy e-commerce usage
  • A bit more expensive, especially the Enterprise plan
  • A landing page builder is not their primary product
  • After crossing 1,000 contacts users have to upgrade to a more expensive price plan

Get started with GetResponse landing pages.

10. ClickFunnelsone of the best Landing Page Builders

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ClickFunnels is primarily used to create sales funnels. However, along with that, it offers tools and editors to help you create landing pages, membership websites, product launch pages, lead generation systems, squeeze pages and more.

With ClickFunnels, you can create a variety of sales funnels, including:

  • Opt-in funnel
  • Membership sites, etc

Moreover, if you purchase its highest level package, it will help you start your own affiliate program. Using Facebook Ads or PPC you can send targeted traffic to your first landing page and capture leads to build your email list.

ClickFunnels increases your conversion rate by guiding your visitors through the entire sales process.

That way, they know where they need to go to make the final purchase or take substantial action. It automatically follows up with your audience.

Key Features:

  • 24/7 customer support
  • Simple drag and drop landing page editor
  • Helps build sales funnels that convert
  • Create high-converting shopping carts with one-click upsells
  • Run automated marketing campaigns
  • Users can control everything in a single dashboard
  • ClickFunnels offers two pricing packages. The starter pack is $97 per month, while the Etison suite package comes in at $297 per month.
  • You also include entry to a 14-day free trial to begin making your landing page right away.

Launch Package:

Get started with a ClickFunnels free trial.

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11. Landing Lion – one of the best Landing Page Builders

Landing Lion is another great landing page builder and it made it to this list for one simple reason: its excellent features. Its most prominent features include А/В testing, powerful analytics, drag-and-drop editor, SEO management, and more.

The best part is that the tool presents a premium package for individuals with limited necessities. So, if you’re a small business content with limited, entry-level features, you won’t have to pay a dime.

Like other tools like Landing Lion WishPond – you can integrate with popular SaaS tools like MailChimp, Hubspot, Salesforce, Zapier, etc.

Their features:

  • SEO Optimization Tool
  • Automatic SSL certificate
  • Mobile-responsive landing page
  • Easy to use drag and drop builder
  • Allows you to run multiple tests
  • Fully customizable template
  • All plans include unlimited users per account
  • Ѕеssіоn replay, which enables you to re-watch lead interactions on your landing page(s).

Launch Package:

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You obtain a freemium package; No credit card is required. The packages offered start at $29 per month for the “Launching” package and range up to $249 per month for the “Scaling” package. Packages vary based on features and monthly views.


  • The list of integrations is not long enough
  • No integration with implements like Adwords as well as Google Analytics
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12. ЅhоrtЅtасkone of the best Landing Page Builders

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If you’re looking for a landing page builder to help you create beautiful landing pages for giveaways, contests, and quizzes, Shortstack has you covered.

Along with an easy-to-use editor, it offers email marketing tools to keep track of your leads and conversion rates. Shortstack manages all this by itself, without hiring a developer or learning to code yourself.

Moreover, this landing page builder presents features like customizable CTAs, campaign analytics tools, email analytics tools, transaction automation, etc.

Shortstack claims to help you get an average of 83% more views on your contests, giveaways and landing pages.

You can use this landing page builder with MailChimp, Shopify, Google Analytics, Vimeo, Squarespace and more.

Key Features:

  • Easy to use drag and drop editor
  • Powerful analytics and ROI tracking
  • Mobile responsive template
  • Real-time editing
  • Easy client management
  • Fraud detection and repeat entries are restricted
  • Tracks your conversion rate, website visitors and more

Launch Package:

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ЅhоrtЅtасk offers three RAіd plans: The Starter plan comes in at $29 per month and allows 2,000 entries. The business plan is $99 per month with 10,000 entries, and the agency plan allows 50,000 entries for $199 per month. You can begin with a 10-day complimentary trial.


  • If you buy the Starter Plan, you will have to pay with the ‘Shortstack’ branding at the base of your campaign.
  • Can come across as a bit complicated for beginners
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13. Landerone of the best Landing Page Builders

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Lander is a landing page builder with over 1.5 million users and 100+ pre-made landing page templates to choose from.

Their landing page editor uses drag and drops functionality like the other tools on this list They offer Dynamic Text Replacement (DTR). This works excellent for fitting PPC ads to your headlines to enhance your AdWords Quality Score (QS).

Key Features

  • Autofill forms to increase conversion rates
  • Create unlimited landing pages
  • Create your own domain
  • Welcome email and third-party email integration
  • Custom confirmation and thank you pages for upsells
  • Google Maps integration for private events


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Lander offers a 14-day free trial to test their features and two payment plans.

Their basic plan is best for small businesses and offers 5,000 monthly visitors and three custom domains. This plan is $16/month and 66% off if you pay annually.

The Lander Professional plan is best for marketing teams and offers 25,000 monthly visitors and ten custom domains.

His plan is $83/month and 15% off if you pay annually

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14. Elementorone of the best Landing Page Builders

The best landing page builder for WordPress.

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With over 5 million users, Elementor is the most widespread WordPress page builder. It comes as a WordPress plugin that you add to your WordPress site so you can start creating custom pages.

Elementor lets you control every aspect of your page, including layout, design, colors, fonts, forms, and more. As an open-source project, this plugin is extensible and great for developers who add custom themes, add-ons, and products.

Key Features

  • Over 80 design elements like videos, buttons, spacers, image galleries, forms, and more
  • A custom pop-up builder that fits the face and sense of your website
  • Forms that integrate with many marketing tools
  • WooCommerce outcome and archive page builder for eCommerce vendors
  • Over 300 designer-made templates
  • Responsive editing so you can view your page on desktop, tablet, and mobile devices


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Elementor offers a free version of their plugin that comes with 30 basic widgets.

If you upgrade to Elementor Pro for $49/year for one site, you get access to all their features. This includes 300+ pro templates, 90 custom widgets, their pop-up builder, WooCommerce builder, and support and updates for one year.

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What is Landing Page Builder?

A landing page is a single webpage with a call to action (CTA) that usually contains a sign-up form, offer or contest. Your landing page is where a visitor lands through organic traffic or when they click on a Google ad or an ad campaign on a social media platform like Facebook.

Typically, they are used to generate leads for a specific business that has purchased advertisements.

Landing page builders are used to make landing pages intuitive and user-friendly. Moreover, they help marketers create a targeted, customized landing page with attractive templates that drive visitors and convert them into leads.

The ultimate goal of a landing page builder is to create optimized landing pages that can focus on moving a customer down the sales funnel toward making a purchase. Unlike a homepage, they are designed to convert quickly

What should you look for in a landing page builder? [Infographic]

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What are the benefits of using Landing Page Builder?

Here are many benefits of using landing page builders:

1. Goal-oriented results.

In short, a landing page builder removes distractions from visitors, and makes them think about what you want them to do, i.e. your business.

A landing page builder allows you to create a landing page without any technical knowledge, navigation bars, side tools or any additional information. Additionally, it helps you drive your audience’s focus on your product.

The best part is that most of them come with pre-designed templates that can be customized to suit your business goals and requirements.

2. A/B testing and Landing Page Builders

A/B testing is one thing that cannot be done without your landing page, as it is essential to test every parameter of your page before making it online.

A business needs to calculate the increase or decrease in the conversion rate of their landing page.

Once you find which feature specifically needs to be updated and tweaked through continuous testing, you can always go back and use Landing Page Builder to optimize it for the best results.

The advantage of using a landing page builder is that most of them come with a built-in A/B testing tool. It doesn’t cost you additional to purchase a distinct tool kit to watch your landing pages.

Here’s an example from Unbounce:

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Their A/B testing tool helps you split certain parameters between two variations of the same landing page to see which version performs better.

3. Attractive templates and Landing Page Builders

Your landing page must have a visually appealing, creative, and attractive template to keep your target audience coming back.

And this is where a high-quality landing page builder arrives conveniently.

Landing page builders usually come with pre-designed landing page templates for multiple niches as well as domain areas. The good news is that you can customize those templates to create a landing page that precisely aligns with your business needs.

Finally, in the end, you get a highly customized, personalized landing page, aimed at appealing to the target audience in a positive way.

These builders help you create an attractive page, which also includes aspects of your business, just the way you want.

Here, as you can see, Unbounce offers many great templates for various purposes, including events, products, webinars, etc.

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4. They are easy to use and Landing Page Builders

Just like top website builders let you rest easy and not worry about building a great website, a landing page builder works the same way when it comes to building a great landing page.

You don’t need any technical skills or prior experience to use Landing Page Builder. All you have to do is follow the instructions and take advantage of most of the built-in features

For example, most landing page builders come with drag-and-drop editors where you can simply select and drag widgets and other features to add to your landing page.

On top of that, landing page builders give you multiple template options, testing tools, interface designing, custom social media previews, and more, either directly at the click of a button or through drag-and-drop features.

For example, here are some features that make it easy for marketers to create landing pages with LeadPages:

5. Flexible publishing options and Landing Page Builders

Many good landing page builders offer you flexible publishing options. On top of that, most of them offer subdomains to users who purchase their services.

This gives them a great edge because subdomains allow you to manage your landing pages separately from your root domain while presenting the same domain to prospects and customers. This enables your marketing team to control subdomains to publish pages and run campaigns on their own schedule without involving IT teams.

Additionally, a subdomain is an additional opportunity for marketers to add more context to their page with content in the URL.

It essentially prepares and educates potential leads before they start reading your landing page content.

That’s why flexible publishing options are important.

GetResponse is one of the best landing page builders that offer this feature:

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With GetResponse, you can pick any domain to post your landing pages. Additionally, you will receive an SSL certificate to secure the domain associated with your GetResponse landing page.

6. Integration with Third-Party Software Tools and Landing Page Builders

Marketers make landing pages with multiple goals in mind. Common goals are to generate leads, register visitors to newsletters, and more.

However, to achieve these goals, marketers need various other software tools including email marketing tools, webinar platforms, opt-in form builders, SEO tools, etc.

Landing page builders know this and therefore provide integration with almost every prominent software tool out there.

In fact, one of the primary benefits of using a landing page builder is that it pools all the resources your business needs and integrates them into a common platform for maximum ease of use.

Unbounce is one of the leading landing page builders in this regard and has solved the integration problem quite flawlessly.

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These are just some of the integrations it provides.

And not just Unbounce, most players in the landing page building industry offer plenty of integrations.

Tips and tricks for using landing page builders and Landing Page Builders

Most businesses online these days use landing page builders to create a perfect, optimized, and visually appealing landing page.

However, just using a landing page builder isn’t nearly enough.

You should focus on creating value and using manufacturers to your maximum advantage to gain a competitive advantage over your peers.

Here are some tips that can help you do this:

1. Add a catchy title and Landing Page Builders

A recent survey found that 80% of people don’t read the content after reading the headline.

This means that any content you want to sell is at potential risk of losing 80% of attention at the very beginning.

Most of the time, a headline is all you require to create an impression.

Here are some ways to make your landing page headlines grab the attention of your target audience:

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In addition to these five proven conversion boosting strategies, be sure to keep your headline under 20 words.

2. Mobile Landing Page Templates.

According to recent mobile statistics, mobile traffic has grown by 222% in the last five years.

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It’s becoming a force to be reckoned with, which is why it’s important to optimize your landing page to make it compatible with mobile phones.

The promising news is that multiple landing page builders like Unbounce present pre-designed mobile responsive landing page templates.

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Mobile responsive landing page templates help your website visitors work seamlessly on small mobile screens, provide smooth navigation, and more.

3. Make your landing page visually appealing.

‘A picture is worth a thousand words.’

This time-honored adage is true, especially on the Internet.

For example, statistics show that on Twitter, tweets with images are retweeted 150% more than those without.

Online visitors tend to skim the page instead of reading the entire content.

Therefore, any business strategy involving landing pages needs to include visually appealing images. After all, the brain processes visuals 60,000x faster than text.

So, your landing pages should be visually appealing and contain big, bold images relevant to your content.

The images you add should be able to talk about and market the business and its products and hit the nail on the head.

These types of landing pages create a fun experience for visitors to explore and learn more about their products As a result, visitors can remember the product even after leaving the website.

Most landing page builders come with pre-designed, visually attractive landing page templates.

4. Focus on Unique Selling Point (USP) and Landing Page Builders

Every industry has competition and every business has its share of competitors.

This is why you need to showcase what makes you unique and sets you apart from your peers.

After all, you need to give your leads a reason why they should do business with you and no one else on the market.

And that’s why you need to highlight and focus on your USP (Unique Selling Points).

A USP is something specific to you and your business, that defines you and cannot be replicated by your competitors.

If you articulate your USP strongly, you can also convince your leadership to switch brands.

When you design your landing page, make sure your strategy includes using and highlighting your USP for everyone to see.

Let’s take the example of Moz Pro, a perfect example of how a brand can highlight its USP on its landing page.

They promise quality traffic, high rankings, and measurable results and try to attract attention at the very beginning.

You can also create your landing page with your primary services in mind. Make sure you convey the perfect message to visitors and potential leads, one that will catch their eye and compel them to do business with you.

5. Ensure security and Landing Page Builders

There is a lot of talk about how websites are susceptible to malicious crimes like unauthorized access, data breaches, hacking and more.

And it’s not entirely unreasonable.

With increasing instances of cyber-crime, even regular internet users are becoming suspicious of websites that don’t seem secure. This can result in sales taking a hit and taking you a long time to reach the break-even point.

your strategy should include proper security of the landing pages you create.

For this, the first step would be to choose a landing page builder that offers the highest level of security.

For example, make sure to choose a landing page builder that offers automatic SSL encryption to help you keep your landing page secure.

As security standards improve, the number of visitors to your landing pages will increase, which will subsequently increase revenue.

Thankfully, more and more landing page builders are incorporating safety standards as part of their procedure.

Landing page builder FAQ.

Are landing pages free?

Multiple landing page builders present free options for creating landing pages. For example, Ucraft offers a free page creator with a variety of templates to choose from. Nevertheless, if you want the best design and form segments, you should go with a high-quality paid possibility.

Do you need a landing page for a website?

No, you don’t need a website for a landing page. You can use any of the tools on this list to create a standalone page without owning a website Some landing page software even allows you to create a small website with multiple pages. If you’re running a targeted marketing campaign on a landing page, you can still have a separate web presence independent of each other.

How do I obtain people to my landing page?

To get traffic to your landing page, you need to participate in various digital marketing efforts. These include email marketing campaigns, paid search (PPC) advertising, social media advertising, influencer marketing, affiliate offers, and more. Most landing pages used for lead generation are not meant to rank in search engines, so targeted traffic from other sources is the best option.

What is the difference between a landing page and a website?

Landing pages are created to send targeted traffic from your marketing campaign. The focus of a landing page is to convert a visitor into a lead through a form and online sign-up Web pages, on the other hand, are static, evergreen pages that live on your websites such as about you pages, and contact pages, service pages, and more.

Does the landing page affect SEO?

No, landing pages don’t hurt your SEO. Your landing pages are meant to send targeted traffic and not to rank in Google. The only thing that can hurt your SEO is what you add to your landing page and if you link to non-safe sites.

Should landing pages be indexed?

Although landing pages are good for selling products and converting leads into customers, they should not be set as an index for Google and search engines. If landing pages are hosted on your site and you’re directing paid traffic to them, they shouldn’t be indexed by Google or they can slow down your crawl rate.

What makes a good landing page?

A good landing page should have a strong offer for your visitors and entice visitors to act. Your benefits and features should be written in a concise way so readers can quickly understand (and want) your offering. Good landing pages are well designed and include headlines that demonstrate value, easy-to-read content blocks, images, a call-to-action (CTA) button, and a sign-up form.

How do you structure a landing page?

To make a landing page, observe these efforts:

1. Open with a strong, value-based headline.

2. Write clear, benefit-driven copy based on your target audience.

3. Include images and easy-to-read content blocks highlighting other pieces of information about your offer.

4. Have a high-quality, concise form with a clear call-to-action button

(The more form fields your form has, the lower your conversion rate. Make sure to balance simplicity with the information you need.

5. Include images throughout your landing page where appropriate. Images that include people do better than generic stock photos of objects

6. Ensure brand consistency and use color schemes that convert users.

For example, red buttons are known to convert better than blue ones.

How much does a landing page cost?

To make your own landing page, you can utilize a complimentary tool or a high-quality page builder. Most software typically costs $10 per month on the low end, up to $199 per month on the high end.

Pricing is based on the features you need, including the size of your database, hosting multiple pages, and building a sales funnel with follow-up sequences.

How do landing pages make money?

There are many ways to earn capital with a landing page, including:

1. Marketing a product or assistance instantly on your page.

2. Instructing users to sign-up for the online course you are selling.

3. Collecting leads through a contact form and selling an offer in an email series

4. Using affiliate marketing offers to earn commissions by making sales for other brands.

5. Selling your consulting and freelancing services.

How do I merge a landing page to WordPress?

To merge a landing page to WordPress, mind these efforts:

1. Create a new WordPress page.

2. Download the Elementor Page Builder plugin.

3. On your page, choose your layout in the right sidebar, and then click “Edit with Elementor.”

4. Utilize the WYSIWYG editor to merge elements to your landing page, including text and pictures

5. Embed a sign-up form on your page.

6. Publish your landing page by clicking “Publish”.

7. Add links to your landing page within your blog posts.

8. Put a connection to your landing page on a help page.

How do you test a landing page?

Once your landing page is published, there are steps you can take to test and optimize your page to increase conversions. Here are some actions you should carry:

1. Define your exam goals and make a clear plan.

2. Have a well-defined metric you are optimizing for

3. Utilize a third-party A/B testing implement or one within your landing page software

4. Change one item at a time (such as a headline, image, call-to-action, or button color) so you know which variable led to the performance change.

5. Check your analytics dashboard and reporting to see which landing page is converting well based on the metric you’re tracking.

Is the landing page effective?

Yes, landing pages are effective if you have a well-planned marketing strategy and high-converting pages. However, since most landing pages do not rank in Google and are used for paid digital marketing efforts, they are not as effective as your pages that rank in Google and drive free traffic.

Ultimately, you’ll want to link your website’s high-traffic blog posts to your landing page with a strong offer.

Should be on the landing page?

Placing navigation links on landing pages is fine when it optimizes the user experience. However, depending on who your target audience is, there are times when you should use them and when you shouldn’t.

If you’re running a prospecting campaign for new people who have never been to your site before and don’t know your brand, it might be a good idea to add navigation so they can read more of your content and interact with your website.

If you’re running a remarketing campaign to people who already know your brand and are more likely to convert, you can omit the top navigation so they don’t get distracted and just focus on your offer.

In either case, you should include your logo at the top and link to it on your homepage or another meaningful page on your site.

Summary and Landing Page Builders

When it comes to increasing your ROI and scaling your digital marketing efforts, you can’t create cheap landing pages.

Landing pages are important for moving your visitors down the funnel, so you need to choose the best one for you.

So select your landing page builder tool carefully and before you pick, test them out to find the perfect fit for your business.

Each of the 13 platforms mentioned can help you generate targeted traffic and take your conversion rates to the next level. Currently, it is up to you to choose. You can also read my friend Mark Over’s full InstaPage review of Growth Marketing Pro for more information.

Which is your favorite landing page builder?

Further reading at smhaider.com: To try other platforms, check out my more reviews of the best website Page Builders builders and webinar software.

Disclosure: I may receive affiliate compensation for some of the links below at no cost to you if you decide to purchase a payment plan. You can read our affiliate exposure in our privacy policy. This site is not planned to deliver economic guidance. This is for entertainment only.

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