Page Authority On a WebsitSe
What is page authority? It (PA) is a score. And it generates Moz. It estimates how well a particular page will rank in search engine results pages (SERP). Its scores range from one to 100, with higher scores associated with greater ability to rank.
Tool: Check your PA with Link Explorer
Page management is based on data from our web index and considers dozens of issues. Like Domain Authority, it uses a machine learning model to identify algorithms. And that is best related to ranking in the thousands of SERPs. That we predict, then generate page reference scores using those specific calculations.
We score it on a 100-point logarithmic scale. So, it is significantly easier to increase your score from 20 to 30 than to increase it from 70 to 80. We are constantly updating the algorithm. That is used to calculate page rules. So that you can see your score fluctuates from time to time.
It uses better as a comparative metric (instead of a perfect, concrete score). When calculating it(see “Technical definition of page control” below). Researching search results and determining which pages might be stronger. . Or link profiles more important than others. Since this is a comparative tool, there is not necessarily a “good” or “bad” score.
Read More: Domain Authority Meaning
What is page authority?
Where page administration measures the predictive ranking power of a single page. Domain authority measures the strength of the entire domain or subdomain. Metric calculates using the same method. So in many ways, they are more similar than different.
Where do you find it?
Page management metrics incorporate into dozens of SEO. And online marketing platforms across the web. In the Moz ecosystem, you can check domain authority using Link Explorer, MozBar, Moz’s Free SEO Toolbar, or Keyword Explorer’s SERP Analysis section. Authorization metrics include in all Moz Pro campaigns, as well as in our APIs.
The page leads calculate in the same way as the domain authority, but at a separate level. It is based on data from the MozScape Web Index and includes the number of links and dozens of other factors (more than 40 in total). Importantly, it does not consider specific on-page elements such as keyword usage or content optimization.
Like the domain authority, the page command is calculated using a machine learning algorithm. And thus the algorithm will fluctuate as the data is fed. For this reason, it is best to use the page rule as a relative metric to compare with other pages, as opposed to the absolute value of “scoring” the rank value of any one page.
Like domain authority and page rule is an overall score. That is difficult to influence directly. It consists of a collective metric that affects each score. This multi-factorial dependency is intentional: since Google considers a number of factors when ranking a page, it must include a number of factors as well as a metric that it tries to calculate.
The best way to influence a page’s authority is to improve its link profile. This can be done by getting external links from other high-powered pages. Which acts as a “vote of confidence” for your page’s authority.
It depends on many factors. And thus can fluctuate for a variety of reasons. More information on why it changes. And model to explain these variables can be found in “Why my authority has changed?”
Read More: About page authority