What makes a good website?

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People often ask us to clarify what creates a useful website. We have a list of elements that a great site should have. Unfortunately, there isn’t a simple, one-size-fits-all answer to this. As with many things in SEO, the answer is: that it depends. What kind of site do you have and what do you want to achieve? Who do you want to target? However, there are a few best practices that can help you move forward. In this post, we will list 7 elements that can help every site be a good site and a good search result.

Holistic SEO

The number one thing to remember is something we strongly support at Yoast: Holistic SEO. Basically, Holistic SEO helps you strive for the best results. It comes down to optimizing every part of your site on all levels, from satisfying user intent with your content to offering a great user experience.

If you combine all of these things into a solid SEO strategy, implement enhancements, and monitor results, you’re on the right track!

Read More: How to make money blogging in 2022 (203k in the first year)

6+ Elements of a Good Website

Many of the things we think are important to a good website are hard to measure. There’s a lot of talk about quality in SEO, for example. Even Google has been speaking for years that you should expand awareness to the grade of your site and content.

After each algorithmic update that Google implements, the answer for those who lose rankings is the same: it may not be your fault, because other sites may seem more suitable for this particular query.

Still, it would help if you worked on the overall quality of your content.

People flock to search quality rater guides for input on how to do this, looking for guidance.

Now, you shouldn’t take everything Google says as gospel, but in this case, they’re right. You should improve your content — always! Make sure to look at user intent and the behavior of your potential customers. Periodically redo your keyword research. And check your niche, what is happening in your part of the market? By constantly evaluating your SEO strategy, you’ll get a grip on the changing market and find new opportunities.

1. Your website meets user objectives and has a transparent goal

Do you know your audience? Do you know your business and what you contribute to this world? Why should anyone arrive at your site and do enterprise with you? It’s not because you think you have a great product – that just doesn’t fly anymore. “Build it and they will come?” Unfortunately, that’s not how it works.

You must have a clear mission and goal for your website.

If you enjoy being prosperous, you need to understand your audience. You have to uncover everything about them. You can probably figure out what they want, but is it the same as what they actually need? Does your product or service offer only a potential solution to a problem or does it genuinely make your customer’s life better? Are you vending a drill or a void in the wall?

Your story must be accurate. It must align with what people want and need. This means you should nail the search intent for your site. Uncover all the different ways people can end up on your pages and tailor them to answer their questions Map your user journey from A to Z and place your content strategically. Also, preserve a tight eye on the way you draft your answers. More often than not, a conversational style will turn out to be what you’re looking for.

2. Your website has technical skills

A good website is easily crawlable and shows search engines what they can and cannot do. Good sites don’t have a lot of errors. A sound website loads awesome fast from anywhere in the world. Make sure you do everything you can to load these pages as quickly as possible

Technical SEO is extremely essential, but you can get forward of the arc by getting the basics right. Think thoroughly about which CMS you go for and how you will run it. We may be a bit biased, but WordPress gave us what we needed.

It’s tough, flexible, and has a huge following. WordPress is pretty SEO-friendly, but with a little help from Yoast SEO, you can get your WordPress SEO up and running in no time. Also make sure to choose a reputable hosting company, which is flexible and supportive.

3. Your website is trusted, safe and secure

Both search engines and users are peeking for signals that express trust. Why should you trust your site and content? Things like regular downtime can be indicative of lazy maintenance. A missing green lock icon may mean you don’t take security seriously. There are many clues that they are looking for.

Search engines like Google want to give searchers the best possible results. Increasingly, if a search engine doubts the claims you make or if you use sketchy ‘experts’ to verify your content, they won’t show your content. Instead, they will choose an outcome that has proven to be a good and credible outcome. That’s why you need to work on your credibility on both the technical and content levels.

Additionally, your site should be a safe haven for visitors. You need to have security in order. A hacked site will get you nowhere! And a hacked site is easier to prevent than to fix. Use up-to-date software, maintain your SSL, create strong passwords, and use tools like Cloudflare to protect your site from DDoS attacks.

Read more: How to start a blog and produce 1 million in less than 2 years (2022)

4. Your website has a fantastic design as well as stellar UX

Does your website need to be beautiful? Let’s be genuine, attractiveness is in the eye of the viewer. Your website design should support satisfy the objectives you established. Your message should come across loud and clear. Design should be on-brand and well thought out. But more importantly, your site should be clean and easy to use for everyone. Accessibility isn’t something you shouldn’t.

You also need to consider the user experience, which is not just how something looks, but how it feels. It’s about giving users a pleasant experience, one they’ll remember. UX isn’t making users wait too long for your pages to load, frustrating them because they can’t read your site’s text thanks to your color scheme, or because they can’t strike the buttons on your mobile site.

Think to yourself: How can I turn any potential frustration into happiness on my website?

And happy users just might have higher buyer intent, so get those CTAs in order!

5. Your site has great, user-centric content

Be user-centric, not company-centric. Good content helps your users achieve their goals, and you want to offer this content at the right moment with business goals firmly in mind. To do this, you need to know your user inside out, as I mentioned earlier. Understand them, understand their behavior, and focus on your content. The content you offer should be clear and easy to understand, using language your users know well. Try to get something extraordinary to the table. Conduct research and present original reports.

6. Your site is mobile-friendly (or rather, designed mobile-first)

Over the past few years, mobile traffic has kept growing and growing. If your site isn’t mobile-friendly yet, you should really get on it and work on your mobile SEO. But if your site has been mobile-friendly for a while, it’s time to look at making your next site mobile-first.

This isn’t a new concept, but most sites are still being built desktop-first. After designing the desktop view, the designer reduces it to the mobile form, often losing its authenticity and freshness. Embracing a mobile-first mindset allows you to focus on the assignments users should be competent to accomplish on your mobile site.

This helps clean up the clutter and more often than not, allows you to come up with a minimal and fully focused design. Less is more, remember?

7. Your site can ‘speak’ instantly to search engines

For years, search engines tried to read the content on pages to determine what that page was about They need that content to be able to match search queries with indexed pages that best answer that query.

It turns out that understanding what an object or meaning is on a page is harder, especially for machines. Search engines require a little suggestion to uncover the genuine intention of elements on a page.

Write structured data in schema format.

Schema is like a translator for search engines. It describes the ingredients on a page, so search engines can now tell with certainty that a review is a review and a recipe is a recipe.

In turn, since Google is confident about content, marking up these elements can lead to richer results on search results pages. These include carousels, nutritional information for recipes, star ratings, FAQ dropdowns, swipeable how-to boxes on mobile, and more. Structured data is an area where search engines spend a lot of resources these days, so make sure to get on board.

We noticed this and built a complete and fully extensible schema framework within Yoast SEO. This structured data implementation creates a complete graph for your site, so search engines know not only what everything means, but also how everything connects to the big picture. Also, Yoast SEO comes with some structured data blocks and we are working on adding more in the future.

So what makes a good website?

There are many things that go into creating a good website. It’s not just about buying a domain, getting some random host, installing WordPress, and choosing a theme that looks great. When you leave it at that, you’re setting yourself up for failure. You have to plan to make things right. You need a strategy – which is probably the most important element of a good website.

These are some of the most important elements you should focus on when developing or improving your site. Of course, this is not an exhaustive list, so I want to ask you: What is your number one focal point for creating a good website?

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